#safetytravels with Lyft
Lyft is committed to ensuring a safe travel experience for immigrants and disaster refugees alike, and they want to show it. In the #safetytravels campaign, the Lyft driver and even the logo itself come to the rescue, helping people navigate fires, floods and borders safely. This campaign spans out-of-home advertisements such as billboards and bus shelters, social media, and even video to show the world that with Lyft, community comes first. Co-created with Laine Cravotta.